How to Create a YouTube Channel
Once you’ve created your YouTube channel, the next step is to promote it. The best way to do this is to use tools that allow you to schedule your content and cross promote it. Tools like ViralPost help you ensure your videos go live at the right time. This way, you can make sure your videos are getting the exposure they deserve.
Creating a brand channel
When creating a brand channel on YouTube, the first step is to choose the appropriate name and add a description. The description is a vital element of YouTube marketing and should include a call-to-action and any links you wish to include. For example, you can add a link to your homepage or your social media profiles. The description should be short and to the point, while also incorporating relevant keywords.
Next, choose an icon and a banner image. These two elements should be representative of your brand and make your page look more professional. Make sure to use high-quality images to make your page look more inviting. For instance, a memorable profile picture will encourage viewers to stay for your videos. For the logo, use a PNG image with a resolution of 98×98 pixels, and make sure it weighs under 4 MB.
Adding videos to your channel
Once you’ve uploaded videos to your channel, you can manage them through the uploads section. Clicking the Edit button gives you access to a variety of options, including changing the video’s title, tags, description, visibility, and audience. You can also reorder your videos in the list. Hovering over a video also gives you the option to edit its basic settings.
First, you’ll need to choose a video format. YouTube has specific rules about the type of files that are acceptable. You can either use a popular video format or upload a file with a Creative Commons license. If you don’t know what format you need, you can consult the Help section on YouTube.
Adding a description
YouTube offers the option of letting visitors know more about your channel by adding a description. This description should tell visitors what your YouTube channel has to offer them and why they should follow you. Keep it short and conversational and include your core keywords. The description can be up to 1,000 characters long.
When writing a description, keep in mind that viewers only see the first 200 characters of your description. This means that you should use this space to demonstrate your brand’s personality. It’s a great place to inject some creativity into your content. For example, Brian Dean’s YouTube description mirrors the tone of his voice. It feels like he is writing to a friend. The description is casual and sincere, and reflects the personality of his voice.
Your description should contain at least two to three keywords related to your video. The main keyword should be at the start of the description. You can use Google’s Keyword Planner to determine the right keywords for your description. You can also use keyword phrases, which are related to your main focus, to attract viewers.
Adding a logo
Adding a logo to a YouTube page is a great way to increase the visibility of your channel. Your logo will be seen on your profile page and in comments, and it will also be displayed on related channels. Using the free logo generator from Canva is an excellent way to create a unique logo for your channel. You can also customize the design by changing its font, color, and location.
After creating a logo, you should save it in the correct format. For web, use the RGB format, but you can also use the PSD format to make editing easier. If you’re not comfortable with Photoshop, you can also use an online logo creator such as Logaster. The logo should contain the name of your YouTube channel. You can then use the logo as a watermark on your videos, which will help drive more traffic.
Adding a featured section
Adding a featured section to your YouTube channel is a great way to draw more views for your videos. This section will automatically populate with vertical videos that are 60 seconds or less. It can also be set to autoplay to attract even more views. Once you’ve added a featured section, you can even share it on social media networks.
Another benefit to adding a featured section is that it will increase your subscribers and video views. The more subscribers you have, the higher your chances of appearing in the Featured Channels section. This is a great way to connect with other YouTube channels.